Description:
The large variety of food products available in today's market is making it increasingly difficult for the diet-conscious consumer to select the appropriate foods to maintain a balanced diet. To assist consumers, we design a visual nutrition facts label that provides the viewer with a quick overview of a food's nutritional content while presenting them with contextual information that compares it with similar foods. Our core design is based on the bullet graph as it is capable of displaying the level of a nutrient in a food product along with the range of nutrient levels in other similar foods thus providing a context. In our work, we create multiple design variations of our visual nutrition labels based on the bullet graph and test which design is the most preferable and effective.